There are few things to be kept in mind whenever starting a PPC campaign. Entire process can be divided in three parts i.e. Research & planning, Implementation and reviewing. In fact these broad processes can be divided in sub groups.
A.) Research & Planning:
First step has to be deciding objectives of the campaign. Objectives need to be defined clearly and parameters of measuring performance should be clarified. The parameters can be what niche audience you want on your site, how much traffic you are targeting. Once we decide on objectives, second step is to do research on the target audience and pages they visit. Also important is to stu